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Accelerated Mobile Pages (AMP) And Its Importance To SEO

September 13, 2020 - By 

Accelerated mobile pages or AMP as it’s popularly known is an open source framework that fastens the rate at which mobile pages load. The framework allows people reading your content on their mobile phones to read it fast. This increases the number of people that read your content. The framework increases the loading speeds of the sites by stripping out elements that cause web pages to load slower on mobile. These elements include JavaScript and third-party scripts.

Importance of AMP in SEO

The obvious importance of this framework is that your mobile pages load faster. As a publisher and marketer, your content is visible to many people. Studies show that up to 40% of people will leave your site if it takes more than 3 seconds to load. Now since your site will be loading fast, the bounce rate will be low thus your content will be seen by plenty of people.

Another importance of the AMP framework is that you get to rank high in the search results. If you are keen on Google algorithms, you must know about the Mobilegeddon algorithm. This is an algorithm that rewards sites that are mobile friendly. Since your site will now be mobile friendly, you will be ranked high. High ranking not only means more readers, it also means more money.

Is AMP for you?

While AMP has the obvious advantage of increasing the site speed, it comes with many restrictions. Since the framework doesn’t permit JavaScript and other third party elements, you won’t be able to have on-page comments, lead forms and other elements.

To accommodate the restrictions that come with the framework you will have to rewrite your site’s template. You should rewrite your content so that the content in CSS is less than 50KB. You also need to address your images where you have to ensure that they utilize the amp-img element. You also have to embed the videos using the amp-video custom tag.

When it comes to the article, you have to include a special tag that lets search engines detect the AMP version of your article.

How to get started with AMP

If you are ready to go along with the restrictions of the framework, you should go ahead and set it up on your site. The first thing that you should do is install the AMP WordPress plugin and then activate it. You should then edit the .htaccess file. You should also edit the CSS to make the AMP look and feel like your site.


AMP increases your site speed thus increasing your views. It also gives a better user experience. As mentioned above, for your site to take advantage of these features you need to follow a set of strict regulations. If you are comfortable with the restrictions you will definitely have a bump in your search results.

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