Posted In: wordpress
A website is the newest and the most efficient form of e marketing through which a person or business organization gets a chance to portray themselves in the ways they want to be seen and build a platform to effectively market their products and services. In addition, a good website makes a business more reliable if represented in a proper way. With advanced technology, web projects and internet marketing have become more complicated as a result, it has become necessary to adhere to the various website development services which would design and develop the websites in the most user friendly way along with taking care of the requirements and targets.
There are many aspects of HTML and CSS that are needed to be learned first before starting to build a good website. This makes a full time job. By outsourcing the web development services to the professional website developers one can be assured of getting their websites completed within the time. This gives the flexibility to work on the other online marketing plans also saves the people from the frustrations of having the knowledge about the other web languages.
One of the most important factors of website development is that they should be placed among the top of the search engines. The website developers have the tools that would help the websites to be visible in the search engines. They also help to make the websites compatible with all the web browsers. There exists the team of SEO analysts and content writers who try to attract more traffic to the sites by writing meta descriptions and other useful contents using the most searched keywords in this domain. These help the websites to be screened by the search options of most search engines, thereby helps to display the company’s name on the initial search results under some of the specific keywords. The SEO also keeps on updating on the list of keywords for a particular topic so that they can modify the contents on the websites and generate more traffic. Also the person developing the website page must be up to date about how best the optimization works and keep the tab on the top of the search results for updates.
It is usually difficult for businesses in bearing the cost of highly efficient and qualified web development staff. But with a web development company one can utilize the skills of the experts who would work on the web projects. Also, these web developers keep shaping their skills to remain aware about the latest industry updates. They also use various tools which are otherwise difficult to afford. Hence outsourced web development services bring the advanced software and techniques to develop websites that are highly action oriented. These companies operate in a highly competitive market and deliver quality results of developing a unique interactive website for business.
The latest search engine updates have recently made it very clear that the less images you have on your website, the more Google will ignore you. Seems pretty harsh, doesn’t it? Before you let yourself get overly discouraged, or take your feelings to the other extreme, and start overloading your web pages with irrelevant images, it is best you take a hard look at what steps will positively affect your SEO, and what steps will hurt your SEO. Google’s latest bottom line has made it pretty clear that unless your website has at least one high-quality, relevant image on each page, your SEO will bleed out, and fast.
To all of you website owners who have an easier time putting pen to paper than finger to flash here is the scoop on why Google loves images, and why we better follow suit. Before getting into the nitty gritty, the ultimate fact is, images look good. The world is a much different place than it once was, and that daily newspaper is no longer filled with column to column black and white text. Today, images fuel our society. These small frames, which capture a distinct moment in time captivate our minds, entice our eyes, and mesmerize our senses. The majority of today’s online society relies on a delicate juxtaposition of text and images in order to truly relate to what they are seeing on the screen.
To add to society’s ever-growing list of dependencies, “sharing” is a trend that has recently taken on a new life. Sharing posts online has become so popular, that a website without a sharing tools option is considered as outdated as parachute pants. The key to allowing website users to effectively share your posts, is to attach each post with a relevant image. Ultimately, by leaving a well-written post imageless, you are doing yourself a huge injustice. All of the time, and effort you spent researching, writing, and editing will go to waste if no one can successfully share your post with others. Moreover, that same post that you worked so hard to write will be disregarded my Google Almighty if the post lacks a high-quality image to perfectly compliment it.
Seeing as images have become the not-so-secret ingredient to website success, it makes sense that one of the biggest trends sweeping the internet today is “free images”. This most recent popular trend earned its fame from its most direct counterpart; the copyrighted image. It has simply become too risky for website owners to fill their pages with copyright-protected images, so the internet world now follows one very cut-and-dry rule, “take your own pictures, or spend your time scouring the internet for free ones”. Unfortunately for those who do not know their way with a Nikon, option “B” is easier said than done. Coming by suitable copyright-free images on the internet is now harder than ever, nonetheless, the demand for these images continues to grow. On the flip side, website owners with a knack for photography have certainly cracked-down on anyone hoping to hitch a free ride. So when Google closed the door, and made is nearly impossible for anyone to steal, and republish copyrighted images, new services, and developments came along and opened up a window.
Remember all those times your mother used to remind you that nothing good in life comes free? With copyright-free images being so high in demand, it was only a matter of time before new companies started popping up left, and right to fill the void. Website owners jumped at the idea of signing-up, and gaining access to a free library filled with images that they could use anytime, and anywhere. The sad truth is, the majority of these image stock websites that publicize offering “Free Images”, are really offering fake dreams. More often than not, after having signed-up, a website owner will get smacked with subscription fees, and image costs. Some website owners will ultimately pay the 99 cent fee on each image, but for the handful of website owners who are hoping to capitalize off their website before they sink more pennies into it, the 99 cent fee becomes the deal-breaker.
The next step the free-image-seeking desperado often takes, is to fill his web pages with any images he can find, but hold your horses there too, cowboy. Google is too smart for that. Nowadays, filling that well-written tech post with a picture of your furry cat, Pebbles, is not good enough. Google is getting smarter by the megabyte, and is now able to recognize the images you are using to fill your pages. The images you place side-by-side with your posts must correlate in order for your pages to get the recognition they deserve.
The good news is, there are a select number of service-providers who can be considered “the good guys” in the search to finding free images. Among them, is Foter.com. This free stock photos website offers completely free images, and is also available as a WordPress plugin. As to be expected, however, with the good comes the not-so-good, and to that effect Foter.com has a limited library of photos, some of which are not the best quality. Website owners considering to start browsing Foter.com’s database of photos should also keep in mind that any image they decide to use for their website requires attribution information in order to publish it on their website.
PhotoDropper is another website that teeters on the fence between good and bad. PhotoDropper is also offered as a WordPress plugin, and has an extensive library of photos. Before you set your sights on that highly-relevant image, however, be sure to read the fine print. PhotoDropper has a pretty vast library of photos, the catch is that most of the good ones are only available under their “premium package”. You are sure to find some useful images from their collection of free photos, but ultimately going to the candy store only to find out that you are allowed to fill up on gummy worms alone, will leave you headed out of the store with nothing more than toothache.
Stock.EXCHNG, and Stock Vault have also managed to firmly place themselves in the race to becoming key players in providing free images. Sadly, like with their adversaries Foter.com, and PhotoDropper, these free-image providing services are also not without their fair share of downfalls. Stock.EXCHNG requires that each image be accompanied by attribution information, and the service is not available as a WordPress plugin. On the flip side, however, Stock.EXCHNG does offer a large selection of high-quality images, and you are welcome to use any of the images on your website, if you have the patience to scroll through their database, whose search options do not allow you to narrow down your selection very easily. Stock Vault also prides itself on its library of high-quality images, and this service is available for all of you WordPressers. There is a catch here though, and it is one that may force many interested parties to continue their search for the next best thing. Stock Vault is available for non-commercial use only, so if your game plan is to start selling homemade soap online, don’t bother spending your time looking up images of bubble baths on Stock Vault.
So what does this all boil down to? You have great ideas, your content is well-written, and witty, but without images everything is going adrift. Thankfully for the many stuck in an SEO rut, there are two new kids on the block who might just be the light at the end of the tunnel. Zemanta and imonomy are two relatively new services, who have been sweeping the web one site at a time. Both Zemanta, and imonomy are the first to provide an automated service that allows you to instantly add copyright-free images to your pages. The two services have the ability to scan the written text from your web pages, and instantly find suitable related images. Before you jump the gun, and click over to the catchiest sounding service, here is a little breakdown on the can do’s and can’t do’s of each of these automated, free-image-providing services.
Zemanta scans the written text from a website as it is being posted, and offers website owners to choose from a smaller selection of images, which Zemanta’s automated system pulls from the database. The automated system, for the most part, offers highly-relevant images, and a selection big enough to please most website owners. There are a few downfalls that must be kept in mind before zoning-in on Zemanta’s library of copyright-free images. Zemanta does not work retroactively, this means that when you begin using Zemanta all later posts will have access to Zemanta’s automated image service. However, if you are the owner of a mature website, your older posts, and your archives will not be pampered with the same image-makeover like with your newer posts. On the topic of image-makeovers, it is important to keep in mind that Zemanta requires attribution information for each image. Moreover, these attributions sometimes reach up to three to four lines in length. Other than providing free images, Zemanta’s secondary function is to insert external links related to your posts. The hyperlinks, depending on the placement, and quantity, will either work to hurt or help your SEO. Ultimately, the links lead to other websites, so with Zemanta’s free-images comes the risk that users may find themselves redirected.
Zemanta’s matchup, imonomy, offers similar services with a twist. Unlike Zemanta, imonomy’s technology automatically scans the content from the entire website, and instantly matches the most suitable image to each post. imonomy works retroactively, and is able to revamp web pages with a few simple clicks. Furthermore, because imonomy is capable of scanning the entirety of a website, it offers a secondary service that allows users to get reconnected with other related posts from the same website. imonomy’s copyright-free images, which require no attribution credits become interactive components to the website, and stimulate SEO by providing intelligent internal links. Free images come with a catch no matter what service you are using, and to that effect imonomy inserts small advertisements along with the free images. The advertisements are content-related, and the website owner walks away with the majority of profits once everything is said and done.
Having high-quality, relevant images to accompany your website posts are a must, and it seems that finding free images is the new name of the game. There are certainly a few booby traps along the way, but finding that treasure chest is not impossible. For those of you still struggling with denial, it is time to move on to that glorious stage called “acceptance”. Google has developed some really high standards when it comes to how a website should look. Call it being superficial all you like, but the new image laws are here to stay, and in order not to slip between the cracks, it is high-time you start doing some homework on how you are going to makeover your pages.
ECommerce or electronic commerce is the trading in products or services using computer networks. B2C and B2B are common notations for business to consumers and business to business eCommerce and makes use of technologies like mobile commerce, internet marketing, online transaction processing and a few others.
Today, almost everything in this world is sold through the internet and this makes ecommerce and designing websites more relevant than ever before.
An Ecommerce website is as good as a virtual store. Just as when we walk into a shop, the general ambience should appeal to us while doing business. There are always personal likes and dislikes, but the overall appearance of the website should be inoffensive and inviting.
It is recorded that in 1984, Gateshead SIS/Tesco is the first B2C online shopping system and Mrs. Snowball, 72 is the first online home shopper. In 2015 Amazon stood at the world’s largest eCommerce site, accounting for more than half of all eCommerce growth.
Guidelines for a good eCommerce site:
If you are selling one product, you will need only one page or a few pages at the most. How many pages exist between the home page and the final checkout pate is an important consideration. If there are multiple products, multiple pages are a given.
Design – if it is an already established product, some design concepts are already in place and will have to be adhered to meticulously. Match the pictures you are putting up with the feel of the website. They should not clash.
Three essentials of a good eCommerce website
Trustworthiness, simplicity/ease of use and transparency (contact information, merchant’s policies, publishing reviews and answering negative ones)
Good eCommerce websites follow some best practices like
Using good images and lots of them – photos from every angle and zoomable too.
Feature the scarcity of the product.. as in ‘only 2 left’. Many buy so that they don’t want to miss out on what everybody else seems to have bought!
Feature related products too.
What are the drawbacks of a bad eCommerce site?
- Lack of a clear value proposition and difficulty in conveying what is it that they have to sell
- Not enough product description
- Failing to use a good quality photograph
- No visual hierarchy – those visual elements have to be given importance that call for action,
- Does not look trustworthy – it doesn’t inspire confidence in the viewer. This is especially true of health related sites, where design is seen to have a greater impact than the content itself! Lack of good customer testimonials and favorable press mentions and absence of any interesting information about the website are the drawbacks of a bad eCommerce site
- A reluctance to try out fresh new ideas of web design
How do you build a website?
Using a drag and drop website builder tool is a good idea for beginners rather than approaching a developer where there will be issues of a technical nature, plus the huge costs. The other routes are using WordPress which is a premium suite for building websites. Custom built websites are designed by approaching professional web designers/ designing companies that build a unique web for you. The latter two are quite expensive. Ranging from a couple of hundreds to thousands of dollars.
Social Media has become a global phenomenon which has made millions and millions of people worldwide to be engrossed in its use, but for a social media page to be a booming success especially in the world of entrepreneurship; one has to exhaust all the efforts to attract loyal followers. Here are some of the most valuable recommendations on how to make this possible:
- Market Yourself
Obviously, the very first thing to do is to encourage and persuade people to follow you and what best way to do this is simply to “ask them to follow you”. This could be effectively done by making your page available in social media pages so social media aficionados will no longer take too much time to look for your profile. This can be done in ways such as:
· Provide the links in your profile that will lead directly to your website’s homepage.
· Express your sincere intent to connect with your subscribers in social media by sending them relevant emails.
· Integrate your social media profile links with your email signature.
· When you distribute business card, make sure that you incorporate the social media profile usernames
- Appropriate Setting up of Profiles
It is important to mull over about a lot of things when you are initially setting up your profiles for the purpose of increasing the number of social media followers; here are some important details to consider:
· THE SOCIAL NETWORKING SITES TO BE USED. People are currently on the craze of joining the bandwagon and try to be in almost all social networking sites because they want to generate a huge number of online followers. This is not actually advised because monitoring and maintaining the number of followers would be quite daunting. CHOOSE FEW BUT POWERFUL SOCIAL MEDIA SITES that is more suitable for your business. Some of the most dominant sites are Facebook, Twitter, Pinterest, and Instagram; whichever ever way you want to promote your brand, there are appropriate social media sites to be of use.
· ESTABLISH YOUR PROFILE NAME. When you use different profile names for each of the social media sites you are into, it would be difficult to gather followers because they would be confused. Even if people would like to follow your profile in other social media platforms, they will eventually give up if your profile is very difficult to find.
· USE ONE UNIQUE AVATAR. The avatar you use in your profile is what defines your page and sets you apart from the others. They will be part of your identity and it is strongly advised that you use the one avatar for each of your profile on the different social media platforms. Since the avatar is your identity, DO NOT LEAVE THE AVATAR EMPTY.
· PROVIDE A DETAILED BUT CONCISE DESCRIPTION. Provide people with what you want to convey about your business. Express in detail what your business can do for them and why they should follow your page, this way they will be compelled to click your website link and learn more about your brand and what benefits you will be able to offer them.
- Social Media Page Automation
Fact is, social media is not at all totally automated, and you really have to log in every time you want to make new posts or upload files and photos. But, there are fail-safe ways to automate your social media page; one can make use of services like the HOOTSUITE and BUFFER to have a scheduled posting of images, text posts and links based on your preferred date and time. WordPress plugins may also be installed so that it could automatically send blog post links.
Automation greatly helps in establishing a powerful social media presence because through automated posts makes your brand reach more people even when you are not logged in 24/7. But make sure that you also have time to log in and share some of the posts and content from other people in the social media sites who also share your posts. Take time for some online conversations as well.
- Follower Engagement.
Personal presence on social media sites does not really have to be done by the business owner, but having a team to do the posting and communicate with the followers would be more effective in generating more social media followers. People get more interested when there are real live people they can converse with rather than just generated automated messages appearing regularly on their pages. This is basically why they call it social media because people should socialize with real people. Remember that in the business world, you do not just sell your brand; you also sell yourself and your company. Adding personal touch to engage with the potential clients is far more effective than 100% automation. It is very important to customers that if they have some queries or complaints, there are real people they can communicate with. Customers would feel that they are valued by your business, when they receive acknowledgements for their comments by giving them credit through you page or by posting a personalized blog about them. Make them feel your genuine presence and people to will be interested to follow your site.
- Acknowledge Other People’s Content by Sharing and Liking them
Spend at least 15 minutes or a little more to read other people’s posts and comment or like the valuable and relevant social media content they post because this can encourage follower engagement and eventually generate more followers due to the following reasons:
· People always prefer a symbiotic relationship; when they feel and know that you took time to comment and share their posts, it means that you spent some time for them. When this happens, most likely they would return the favor and share your content with their own audiences, making your brand reach more people.
· People and followers of those posts that you shared and commented to will be able to see your name on their pages regularly and when people constantly see you, they would most likely follow your page in the coming days.
· Sharing and liking other people’s content will keep you abreast about what’s new and what are the latest trends in the industry that you are into. It could help you innovate and develop better posts that could really encourage more people to follow your social media profile.
- Cite Other Companies
If you want your business or brand to be more noticed in social media sites, appropriately link to other company’s profile when you mention them on your posts. And in turn these companies that you have made mention of and linked to will even share the comments to their own sites making you more exposed to their own audiences; this will then escalate the number of you followers dramatically. This works the same way when people reciprocate to your acknowledgements, companies do too.
- Producing Relevant Content on a Regular Basis
People will be more interested to follow your page and share your posts when you have valuable and relevant content posted regularly. It’s better to formulate a regular posting scheme with highly-optimized content. One of the best ways for people to remain in the minds of your followers is through constant presence through regular continuous content posting. People should see regular activities in your page otherwise they would lose interest in following you. The things you choose to post on your site would make a significant difference; make sure that when you post some advice, your followers would get what they have signed up for and make sure that all your posts would boost your brand or your business. Unrelated posts would not be too useful and it will only cause your followers to lose interest and would not promote your page anymore. Boost your business with an exceptionally powerful content.
- Pay for Exposure
Having more exposure in social media by increasing the number of likes would be great for your business, but sometimes you would need to spend a little more to boost it a little more to broaden your horizons and widen your reach. The more people see your page, the more possibilities of having more followers and having more followers would lead to more sales and ultimately more gains. Paying to place ads will also further boost up your business and there is a plethora of opportunities to get your ads posted on pages you never knew that has ever existed.
- Separate the Personal from the Professional Entity
We have mentioned to give your page a personal touch, but this is an entirely different thing. You shouldn’t get too personal and put in too much of your personal views, preferences and opinions; because this would sometimes vex or bore your potential customers and even you existing clients; and personal posts should be done on a separate social media account. Adhere to the topics that pertain to your business because this is what people follow you for.
- Perform some Analytics to Measure your Success in Social Media
Every business has to track the effectiveness of their marketing campaigns even in social media. Measuring the success or downfall of the social media marketing strategy will be useful in developing new tactics for increasing the number of followers, although it doesn’t just have to depend on the quantity but of the quality of the followers; it would be much better if there are well-targeted audience. The people who decide to follow your page will make a good addition to your email marketing list because they have initially shown interest in you brand or business. Monitor and track how many of these followers have actually visited your website through the links you have integrated in your posts; this is more valuable in determining the success of your social media campaigns.
- Evoke Emotions
We sometime need to involve emotions particularly a stroke of a little humor; your posts would be more interesting when a dash of humor is incorporated and it will encourage more followers to share your content thereby making your profile available for more potential followers.
- Know what your Audience Wants and What they are interested in
Do not just post what you think people would want to see and read because most of the time the things you think about may not be interesting to most people. Look into some analytics and try to search for things that most social media aficionados are interested in. Take a look at what’s been trending and what types of posts get the most comments, shares or likes. Try to generate contents of the same type, but also take into consideration what your business is all about.
- Post Blogs on Popular Sites with the same or related niche as your business
Contributing relevant and highly-optimized blog posts on popular niche sites and connecting them or linking them on your social media network profile will get more people interested to follow your page because it sends them a clear message that you do not just sell your brand, but you can share valuable information to all your followers. Having popular sites have your content posted on their site would establish business and brand credibility. More people clicking through the links in your blog post would mean more followers and this would really be good to your business as you are getting more people interested in your brand.
- Generate network-specific landing pages
Creating a landing page on your business site for people who visit your social media page and linking the pages to your other social; media bios would be one of the best steps making more people aware about your brand. Although it would generate only marginal number of followers, it would help in driving more traffic on your business website and would definitely augment conversions.
- Entice people with incentives
One of the best ways to attract the attention of most web visitors is by offering them with incentives if they follow your social media profile, like and share your posts. People are in the craze of what discounts, freebies and coupons they could get when they follow your page. This is a surefire way to encourage more people to follow you, but don’t make the offers scammy and be true to all your offers. Make claiming of these incentives and offers easy otherwise people would lose interest and they would think that the offer is only a scam to get them to follow your page.
There are probably a hundred more ways to increase the number of followers for a business’ social media page, but these are the proven effective ways that have been used by most successful businesses all over the world. Social media platforms are truly very popular venues to establish brand credibility and presence; and the dramatic increase in the number of reach would open up a pool of possibilities for sale and thereby revving up the business’ revenue.
Wix is a low cost website builder that has been making a real splash amongst would-be entrepreneurs who find that creating a marketing website is easier than they ever imagined. There are approximately 200 readymade templates available to choose from while those with a more artistic frame of mind can start from scratch and build their own personal masterpiece. The templates vary and can be categorized into Business, eCommerce, Real Estate, Music, Personal and many more niches besides. Initial loading takes just a few seconds and it is possible to create a website in minutes. We take a look at the many advantages of Wix to help you understand its usefulness.
The Many Benefits Of Wix Website Builder
• Cost Effective: You can try before you buy and although the free version has numerous limitations, you do get to see the reasons why Wix is a suitable website builder for your business. The most basic plan costs around $4 a month if you go for an annual package while the monthly plan can be yours for around $5 a month. Even the most expensive monthly plan is relatively cheap at $20 a month and includes free hosting, substantial bandwidth and premium support.
• Ease of Use: As we’ve already mentioned, there are more than 200 templates available and this can help eliminate any confusion you may have over what you want your website to look like. Editing your Wix website is incredibly easy because it is so intuitive and no coding knowledge is required.
• Easy Integration: Wix allows you to add a number of third party tools such as Google Analytics without compromising usability.
• Keyword Optimization: Without adequate focus on SEO, even the most stylish website will be ignored as the search engines will not see it and search users will not find it. Wix enables you to add keywords and assorted meta data to help make your site more visible to search engine spiders. Don’t allow the hard work you put into designing your website go to waste!
• Difficulty Levels: Wix has managed to improve its already impressive usability by rating each flash template it provides according to its difficulty level. Those with little experience of building a website are advised to stick to beginner level while those who are more technologically savvy can look at the more advanced templates. This ensures that Wix has options for all skill levels.
• Updates: Adding content updates can be a real pain but Wix takes this stress away by making the process of editing, updating or adding content a walk in the park. The user interface is far from complex so it is easy to navigate the site and add or delete content as you see fit.
In the end, Wix website builder is one of the best options out there for those looking to increase their visibility online. Even raw beginners to the world of website creation can quickly create a sharp, professional looking site in minutes.
Search engine optimization (SEO) helps you to attract more organic or unpaid traffic to your website. When you know a few simple search engine optimization techniques it can mean the difference between your website getting ranked on the search engines or just being ignored.
There are basically two types of search engine optimization. On-page, that deals with everything on your website and, off-page that is concerned with what you do away from your website to bring people to your website.
Your keywords are the words and phrases that somebody will type into a search engine when they searching for information online. Insert keywords in your page titles and subheadings. Search bots look at the words in your headings and use them as signals to the main topic of the page.
You want to have a variety of different types of content for maximum SEO value. This includes articles or blog posts, graphics, illustrations or photos. Keep your paragraphs short, use bullet points and subheadings and make your content easy for humans to read (not just search engine bots). Your SEO results will improve if you generate content material that will remain relevant for as long as possible. When your content is ‘evergreen’ it means that you concentrate on issues that people will have for months and years to come.
Don’t jam as many keywords into your content to try attract the attention of the search engines. This not only makes it difficult for people to read but also your website could be considered as a spam site and get blacklisted. Your keyword density is determined by dividing the number of keywords, by the number of words on a page. The recognized standard for keyword density is between 2% and 5%.
When other websites link to you, you will get you more search engine traffic. These links, called backlinks must come from quantity and legitimate websites.
Social media is one of the most important off-page SEO tactics. People looking at and sharing your content on social media sites like Facebook, Twitter and Google+ will gain favour with the search engines.
There is almost nothing more important to your website’s success than trust. If you lose the trust of your audience, you lose sales and any authority standing. You can build trust by sharing authoritative and accurate content that you have created and that others have created.
What is autoblogging? If you’ve been in the internet marketing field for any amount of time you’ve probably heard this word before, but that doesn’t mean that you really know what it means or what it refers to. Autoblogging is a potentially lucrative and powerful internet marketing method that involves using automatic systems and plugins to regularly update blogs. Essentially, it’s a set of systems, tools and strategies that make blogging an automatic process, allowing you to create live, monetized blogs with little to no work. Let’s go a little more in depth with this strategy to understand it better and to see what its advantages and disadvantages are.
In general, an autoblog is produced using either the blogger or WordPress blogging platforms. It is about as automated as a blog can be, though you do need to put in work for it. You still need to identify profitable keywords and niches for your blog to be based around, and you are still going to need to make the blog initially- finding and purchasing the domain, designing the blog or installing a template design for it, and hosting the site and uploading it so it’s live. You’ll also need to install and configure the plug ins that will make the whole thing run smoothly. In general, most autobloggers prefer to use the WordPress platform as it is the most powerful blogging platform out there, and it offers the most options for autoblogging.
Finding keywords and creating your blog all work pretty much the exact same way that any other monetized blog setup works. Once everything is up and running fine, you are going to install the automatic plugins that make the whole strategy work. Essentially, these plug ins will troll the internet and find content that is relevant and related to your keywords, and then it is going to post that content for you onto your blog. The plugins do all the work for you. They search through content databases, they identify relevant content according to topics, categories and keywords, and they even create the posts for you- complete with identified titles and bodies.
In general the plug ins scrape this content from the main content websites. Some of the biggest sources of autoblog content are sites that allow you to freely share the content that they post. This includes article directories like EzineArticles, as well as public directories of information like Yahoo Answers, significant forum posts, and associated content.
And that’s the end of your involvement! The best way to monetize an autoblog is to install and optimize Google AdSense for the blog, though you can also include affiliate links and the like into your site design (including, for instance, an author resource box that’s created with a plug in and adds the same resource box to the end of each of your automatically generated posts).But once you’ve chosen and implemented you monetization method and gotten your site up and running, there is nothing left for you to do- except sit back and count the money that it makes you!
Although there are many tools for calculating a website’s worth online, they may not always be accurate. It is for this reason that you ought to understand how to evaluate the value of your website. For example, some of these websites use only income gained from Google AdSense. This is wrong because numerous websites have many other income streams other than Google AdSense. Secondly, income from Google AdSense cannot be considered the standard of measuring ad income since it’s actually very low.
Another factor that has been wrongly used to measure the value of a website is Alexa ranking. Although this is a widely used measure, it is mainly based on the amount of traffic to a given website. To be considered, users must have an Alexa toolbar installed. This eliminates the count of many other visitors to a given site. Secondly, a high number of visitors to any given site does not necessarily equate to a high income. Income is mainly based on the business model that any site employs.
Accurate Methods of Determining a Website’s Value
Although these methods may appear tedious, they are the best approach in determining how much a website is worth. Another factor to bear in mind is that only a website’s owner can accurately calculate its worth. This is because only he or she has custody of the website’s data.
1. Amount of Revenue Generated
There are numerous ways to monetize a website. The most common include:
- Offering ad space – examples include AdSense, Infolinks, and affiliates.
- Product sales – examples include eBooks, brand caps, and T-shirts.
- Subscription based payments – examples include online courses and membership based resources.
A website that has these, or any other way of generating income can be valued based on the amount of money it generates daily, monthly, or yearly.
2. The Age of a Website
This offers additional value to a website because search engines, especially Google place more value on it. This is based on a number of parameters including:
- Brand recognition – the older a site is, the higher the possibility that it has grown into a known brand.
- Number of backlinks – older websites have more backlinks that newer ones meaning higher traffic.
- Trust – People will definitely place more trust in an older website than one that has just been created.
Although there may not be a definite monetary value, age places an older website at a higher value.
3. Domain Name
The factor you should consider here is the market potential of the domain name. A domain name can determine a brand’s competitiveness, marketability, and SEO. An easily recognizable domain name is easy to find and remember. This automatically translates to higher traffic and therefore higher potential income.
4. SEO Analysis
Websites vary greatly in terms of the way SEO has been applied. A site that has high quality SEO is definitely more visible than one that doesn’t. As such, it will be of higher value.
5. Web Content
There are websites that automatically attract numerous visitors, including unique pageviews due to the quality and the value of their content. One such example is a news site that is well written and has new content every day. Others are educational sites. Such sites will bear higher values owing to the value of their content. This is also an indicator of the amount of work that has been put into building the site.
6. A Website’s Assets
These are all the additional features that a website has in addition to the basic structure. These can include:
- An advanced theme
- An email list
- Professional type plugins
- A premium domain name
A website that attracts a high amount of traffic has a higher potential of business than one that doesn’t. The higher the traffic, the higher the market value.
Top 5 Free Website Worth Calculators
The tools listed below are some of the best free tools for checking a website’s worth, based on the parameters they use.
1. Website Value
Website Value is free website value calculator that helps rank and estimate the value of your website using Alexa and Google rankings. Plus, it is able to estimate how much daily ad revenue your website brings in.
2. Website Outlook
This site evaluates the worth of a website based on Alexa Ranking, Dmoz listing, revenue from ads, daily page views, and so on. It is popular because it also offers suggestions on how to further improve the value of your site.
3. Your Website Value
The Your Website Value team brings 18 years of experience to help you appraise the worth of your website. It shows your web traffic graphically and also gives you a score based on how fast your page loads so you can troubleshoot potential drops in user traffic based on speed performance.
4. Website Value Calculator
Values not only scores your website but also gives you the name and value of the top websites online so you’d have an idea of how your site compares to more famous names like Google or Twitter.
5. Site Price
This is a free tool that uses an assortment of factors to calculate the worth of a given website. Its key pricing parameters include:
- Number of daily visitors
- Backlinks available
- Visibility within search engines
Many entrepreneurs and small business owners who are building their own websites look at WordPress but aren’t sure if it will work for a “regular” website — meaning one without a blog. WordPress is generally thought of as blogging software but it also works very well for building a website without a blog.
After you’ve installed WordPress on your domain’s hosting space, the next step is to choose a theme. WordPress is highly customizable with themes and there are many choices. Look for a theme which has the general layout you like. For example if you want to create a website with a header, then a menu below it, and then a sidebar and content, you’ll want to pick a theme with that layout. Some themes are more flexible than others so you’ll want to look at the live demos of the themes.
Once you’ve chosen a theme and installed it on your website, the next step is to create what will be your “home” or “welcome” page. Under “Pages” click “Add New” and create your page.
Next you want to tell WordPress to display that page as your site’s home page, instead of the default listing of the newest blog posts. To do this, go to “Settings” then click “Reading.” You’ll see a choice labeled “Front page displays” and this is where you want to click “A static page” and then choose your front page in the drop down. Save your changes with the button at the bottom of the page.
Now you can change your sidebar widgets. Under “Appearance” click “Widgets” and you’ll see where you can drag and drop your choices of things to appear on the sidebar of your website. Since you’re not creating a blog, you don’t want to include widgets like “Categories” or “Recent Posts.” Instead use “Pages.” If you want to add a subscribe form for your newsletter you can use a “Text” widget.
You may want to install and activate the plugin “Page Mash” to make it easier to manage your navigation. It will allow you to easily organize the order the pages appear in and hide pages as needed.
Depending on the theme you’ve chosen you may find you want to make additional customizations or changes. This is where a premium theme can be handy. If you purchase a premium theme from a company like StudioPress, WooThemes, iThemes or Thesis they will assist you in further customizations to your website.
I am a fan of WordPress, and I sometimes do recommend it for my clients to use. When their business goals and plans align with what WordPress can do, I find it a great tool to use. Surely, there is a learning curve involved… but yeah, you can do it. It’s a new skill you get, and it is comparable to learning to drive a car.
I recently noticed a client totally neglecting security issues with their website. I was contacted by someone who had a WordPress website in place that needed a re-design, and the website hadn’t been updated for two or three years. When I heard that, I was shocked. This client had not spent any thought ever about website security and was completely oblivious about this matter.
What’s the risk with neglecting security on your website?
A website that doesn’t get updated for three years is a huge security risk, because it reveals openings and vulnerabilities in the code that invites hackers.
Hackers know that small businesses are a bit more lax about security and this is one of the reasons why small businesses are being targeted more consistently nowadays. Even if a small business website is not targeted specifically, it’s still highly plausible that they could get swept up in a broad-reaching attack. Most attacks today are done by machines through software.
The goal of such an attack is usually to steal and exploit sensitive data.
For my client who hadn’t updated neither the WordPress software nor any of the plugins for almost three years, this could mean that there could have been a malicious code injected into the application, because it had loop holes wide open for a long time.
It would be very time consuming to run advanced security checks for such an unsecured website, and I would probably recommend to set up a fresh WordPress installation instead of running these checks. I personally would refuse to redesign a website without improving the site’s security beforehand.
I had recently set up a new website that had WordPress installed, but otherwise was complete empty. Upon visiting the URL, one would have only seen a white blank screen. It was literally untouched.
Much to my surprise, I began to notice that this new website recently got a lot of traffic. In only 3 days it got almost 140,000 hits with a peak of 70,000 hits in one single day. 70,000!
OK, let’s do the math here: one hour has 60 minutes, and there are 24 hours per day, which sums up to 1,440 minutes per day. 70,000 hits on one day equals about 50 hits per minute. That is almost one hit per second!
It is very unlikely that this has been accomplished by a human hacker. A human would have had to pull the trigger almost every second for 24 hours. I therefore think it’s correct to assume that there was some machine behind this attack.
The carefree security attitude of one of my clients re-ignited the spark to write a post about website security. It’s not the first time that I had the impression that many people (and shockingly many business owners!) don’t reveal much security awareness for their website.
I’ve done a bit of research and found some numbers that I personally find pretty alarming. We’ve all heard about the huge attacks that rocked the mainstream media already, and probably because these attacks happened to big corporations, many small business owners don’t think they have to worry much.
However, I really want you to have a look at these numbers:
SME’s often don’t believe they are at risk:
- 97% – of SME’s did not prioritize the improvement of their online security for future business growth
- 82% – believe they are not a target of attacks as they don’t have anything worth stealing
- 32% – believe they won’t suffer any lost revenue from a day’s worth of downtime from an attack
SME’s lack the resources or knowledge to defend against attacks:
- 31% – don’t have a plan of action
- 24% – think that cyber security is too expensive to implement
- 22% – admit they don’t know where to start
A survey taken by PwC in 2015 revealed that cyber criminals are switching their focus to medium-size firms, as large firms improve their data security. There’s a general assumption that smaller businesses are safe from cyber criminals because they think their data is not valuable, hence, they are not taking measures to protect against security risks.
A word about Hackers
Hackers are people like you and me. They are hunters. Sometimes they have a goal in mind, and other times, they just want to have fun.
They constantly move around in the cyberspace and check out where they can find something. The more capable ones are targeting the big corps, looking for sensitive data that can be captured and exploited in the grey market.? Others are just surfing around and test-hacking a site, looking to see if the website owner is lacking security basics and has the commonly known security holes open.
On my website, I see that at least once a week, someone is trying to access the core files of my application. They are testing whether I have left everything “at default”, which would make it easy for them to get in and leave a code snippet. Usually, they try it only once because “no, I have not left everything at default”.
Others try to get into my database by guessing different usernames and passwords. They don’t get very far either because they get their IP address blocked soon.
“Security is a process, not a product – and that process is a never-ending one.”
Here’s what you can do about it
For any business with any online presence, ensuring your systems are secure and remains so is critical to ensuring your stay in business. The threat of attacks is always present, but there is plenty you can do to insulate yourself against the risk. Remember, the most dangerous course of action would be to disregard the threat.
Here are some steps you can take:
- Back up your computer’s hard drive to an external hard drive and install a regular backup routine. (If you are on a Mac, it’s best to use TimeMachine to create backups.)
- Set up a backup plan for your website. If you have WordPress, there are a few very good plugins that you can use to regularly backup your entire website. The most valued plugins for this purpose are VaultPress and BackupBuddy.
- This step is targeted for WordPress sites again: Install a security plugin or two to help you close often used loop holes. I can highly recommend Wordfence, which comes as a free or a premium version, but it is pretty helpful even in its free version. Wordfence starts by checking if your site is already infected by hacks and malware, and secures it. Another helpful plugin is Acunetix WP Security, which scans your installation for security vulnerabilities.
- If you have an eCommerce store, apply an SSL certificate to your website. It helps to ensure that data is securely transmitted from your visitor’s browser session to its destination.
- Always keep your software up-to-date. Pay attention when these little notifications pop up in your WordPress application, telling you a new version is available. Educate yourself on what the update is about, and apply the new version asap (but do a backup beforehand).
- Update your WordPress theme.
And of course, it is important that you develop a habit of backing up your data. Particularly for a small business, this can make all the difference should the worst case scenario really happen to you. It is a way of managing your risks, and also a very healthy attitude for every entrepreneur.
As long as we have no effective cure for the attacks of ill-minded hackers, we need to come up with smart approaches to protect our businesses. There isn’t a miracle way to prevent an attack, but educating people and raising security awareness is vital.
If you are in the IT team, as well as the sales manager and delivery driver, you probably already work 25 hours a day, and may need to rely upon the pros going forward. Go with what makes sense for your business and your budget, but remember that a single security incident can put you out of business, so don’t leave this to chance!
Remember, when you are running WordPress on your website, you’ve got to do maintenance regularly. Updating and backing up your website is a must-do, not optional.